The ‘Not Needed Bits’
I’m working with a real estate client at the moment. It’s a large development that’s been ongoing for a couple of years. He rang me last week very excited. “Block 10c” is now completed; we need to tell...
View ArticleTalk To Their Heart To Open Their Wallet
We’re back with Talking Media Sales TV, and we have Shaun and Mike back talking more great copywriting and creative advice. This tip is taken from Shaun’s 15 Secrets of Radio Copy, and talks about the...
View ArticleExtra Effort
This week I made some radio ads for a security client of mine. They are brand building ads and the client was happy for them to be slow burners. I kept them as simple as possible and spent some time...
View ArticleThe Sydney Harbour Bridge
Everyone’s got a bridge handy- just so happens here in Sydney we have a pretty flash, famous one that everyone knows. Which is why I love to use it in creative meetings. I often ask clients to imagine...
View ArticleShould Clients Voice Their Own Ads?
Oh boy, have I had some interesting discussions with PD’s on this one over the years. Because I’ve been around so long, the world of client voiced ads on radio has gone from “over my dead body” to...
View ArticleOne Word
Ahhh the joys of being a writer. One word written by a copywriter in the 60’s I believe, if the legend holds true, doubled the sales of a beauty product almost overnight. Do you know what it was? It...
View ArticleSmarty Pants Sales Guys
I met up with a radio sales guy last week. Dan’s a good bloke and a sharp sales guy. It’s the start of the year and we’re trying to work a few clients together. Him, sales – me, creative. His station...
View Article3 Things This Year’s Award Shows Are Doing
I was asked to judge the New York Radio awards online this week. So, I grabbed a coffee and a packet of biscuits and cranked up the sound. As a past judge or other awards I have sat though many...
View ArticleStop Selling The Copywriters Short
It’s come to my attention that many copywriters worldwide are being ignored, especially in direct media sales. In fact many are being let go. In a market of deregulation and stiff competition creative...
View ArticleA Favourite Ad
As a creative person-self-proclaimed guru-I am often asked to address different groups in the media. One of my favourite groups is sales people. Mainly because I am usually a welcome relief to the...
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